In the Summer of 2024, brothers Mich and Max set out on a weekend nature retreat, committing to a bold idea: complete a Digital Detox. For three days, they disconnected from screens and reconnected with each other and the world around them.

What they discovered was life-changing. For the first time in months, they felt a refreshing sense of happiness and connection—not to Wi-Fi, but to nature, each other, and themselves. It was a wake-up call to Live in the Moment, not online. But in a world that’s more digitally connected than ever, they realized genuine human connection is continuing to fade, fueling loneliness and affecting millions of people worldwide.

After one conversation with their bestfriend Christian, Before the Internet was born. More than just an idea, it’s a movement designed to help people rediscover the joy of community, the richness of real-world experiences, and the benefits of living in the present — just as life was meant to be, Before the Internet.